To help with the launch of the new SilverCity Newmarket Cinemas! XSCAPE Entertainment Centre, Cineplex Entertainment hired integrated brand activation agency TrojanOne to come up with a creative campaign that would entice and engage teens and gamers for the center’s opening last Friday.
Prior to the launch, XSCAPE ambassadors arrived on the scene in a XSCAPE branded MINI Clubman and visited various youth sporting and community events across Newmarket and surrounding communities. Interactive session were also held using Guitar Hero, a game that was be featured at the XSCAPE Entertainment Centre, brand ambassadors gave away play cards with values ranging from $10 to $100.
During opening night XSCAPE branded ambassadors handed out XSCAPE temporary tattoos that if worn to XSCAPE in the first two weeks would grant the wearer double credits with purchase of an XSCAPE play card.
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