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Gamers Invade SilverCity Newmarket Cinemas During Launch Of SilverCity Newmarket Cinemas! XSCAPE Entertainment Centre

By Dave Forde on June 30th, 2009

To help with the launch of the new SilverCity Newmarket Cinemas! XSCAPE Entertainment Centre, Cineplex Entertainment hired integrated brand activation agency TrojanOne to come up with a creative campaign that would entice and engage teens and gamers for the center’s opening last Friday.  img_0013   Prior to the launch, XSCAPE ambassadors arrived on the scene in a XSCAPE branded MINI Clubman and visited various youth sporting and community events across Newmarket and surrounding communities.  Interactive session were also held using Guitar Hero, a game that was be featured at the XSCAPE Entertainment Centre, brand ambassadors gave away play cards with values ranging from $10 to $100.

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During opening night XSCAPE branded ambassadors handed out XSCAPE temporary tattoos that if worn to XSCAPE in the first two weeks would grant the wearer double credits with purchase of an XSCAPE play card.

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Dave Forde is Founder of Profectio of busienss sites which includes Profectio, PR In Canada and Clean Tech Corner. He is also Founder of Toronto Tech Week. Follow Dave on Twitter or Facebook
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