As they latest product hits store shelves, Fletcher turned to H+K Strategies to help launch Ultimate Smokies of Smoked Sausages. For this campaign they are working with Chef Rodney Bowers, the campaign asks Canadians to abandon burgers as their food of choice this summer and stand up for sausage through media relations, a contest and online advertising. Rodney has created a selection of custom recipes for Fletcher’s and the winner of the contest will win a grilling lesson with Rodney, a Napoleon BBQ and a supply of Fletcher’s Smoked Sausages for a backyard BBQ party.
“Launching Fletcher’s Smoked Sausages we wanted to create a campaign that is as fun as the product is to eat,” says Kathy Whidden, Vice-President, Marketing, Sofina Foods which owns Fletcher’s. “We’re working with Rodney Bowers, who epitomizes the brand, and through the combination of media relations and a consumer contest we’re able to reach our target market on multiple levels.”
All elements of the campaign were developed by H+K Strategies. The contest runs until August 15, 2012 and more information is available at smokielover.ca.