It has been a few years since Country Style’s major re-brand which included a new logo, a revamped menu, launch of their new Bistro Deli locations and now with the help of Extreme Group they have launched a new campaign. As part of the campaign, five TV spots, in-store point-of-sale materials, billboards and four radio spots were developed.
According to Rita McParland, Vice President, Marketing at Country Style, “it was important that we develop a campaign that reinforces the personality of the brand and the vision we have for our tagline, ‘it’s going to be a good day’”
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