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Extreme Group And Country Style Say “It’s Going To Be A Good Day” In New Campaign

By Dave Forde on February 11th, 2009

It has been a few years since Country Style’s major re-brand which included a new logo, a revamped menu, launch of their new Bistro Deli locations and now with the help of Extreme Group they have launched a new campaign.  As part of the campaign, five TV spots, in-store point-of-sale materials, billboards and four radio spots were developed.

According to Rita McParland, Vice President, Marketing at Country Style, “it was important that we develop a campaign that reinforces the personality of the brand and the vision we have for our tagline, ‘it’s going to be a good day’”

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Dave Forde is Founder of Profectio of busienss sites which includes Profectio, PR In Canada and Clean Tech Corner. He is also Founder of Toronto Tech Week. Follow Dave on Twitter or Facebook
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