United Way Toronto wants to engage a younger crowd of supporters, and has signed on Espresso to do it.
The brand infiltration agency will create an integrated campaign to support the United Way’s GenNEXT program, including a planned social network.
Espresso will manage the account on a pro bono basis.
“United Way does such important work in this city (Toronto)”, says Espresso COO Jacquelyn Corbett Cyr. “We have the capacity to help them reach a demographic that we have a lot of experience with.”
