Environics Helps Rickard’s Kick Off The Fall And Launch Rickard’s Cardigan

A few beer bloggers were invited to a launch event last week in downtown Toronto for Rickard’s Cardigan, it is the latest product from Rickard’s. The new beer  has already hit store shelves, as well you can get it at your local pub.  So what is our official word on Rickard’s Cardigan?  It has a unique taste, Rickard’s Cardigan, is a bit of a spicey lager with subtle touches of cinnamon, nutmeg, clove and a hint of brown sugar.

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The event was organized and managed by the team at Environics Communications, who is the public agency of record for Rickard’s.



About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio (which covers the Canadian Advertising and Marketing industry), find Dave on Twitter, also on Facebook and LinkedIn.