Elizabeth Grant International Inc. which is a manufacture of prestige beauty products has selected theadlibgroup as its marketing and public relations agency of record.
“With the help of theadlibgroup, we’re opening up to a whole new audience and we couldn’t be more excited!” The first campaign will begin with the launch of a new comprehensive and interactive website. “Elizabeth Grant has been in the skincare business for 50 years,” said Toni Abramson, Vice-President of theadlibgroup. “Our goal is to build a stronger presence for the brand among consumers and retailers through product positioning and innovative strategies. We are thrilled with the new partnership and look forward to begin work with one of Profit Magazine’s Canada’s top women entrepreneurs of 2007.”
theadlibgroup will be responsible for providing brand development, advertising, website design and media relations for the entire line of skin care products including the patented Torricelumn? line.