Electrolux Retains scratch As Agency Of Record
Good news is cooking over at scratch as they have once again been named Agency of Record for Electrolux, an account the have managed since 2005. scratch will provide full communications support including media, creative, PR, in-store execution, and sales support.
“2009 will be a big year for Frigidaire, with updated products and a strong focus on furthering our customer relationships,” says Tom Coulman, Director, Product and Brand Development for Electrolux Major Appliances. “scratch has been with us for so long, they not only understand the brand they understand us.”
As part of the strategy for 2009, Electrolux and scratch will focus on two key products that are part of the appliance manufacture’s line up, Electrolux sells more than 40 million products in 150 countries.
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Dec 8th, 2008 at 1:07 pm
[...] seem to be heating up for David Riabov over at scratch. Last week his marketing communications firm renewed their relationship with long time client Electrolux and now the agency is adding a few more employees. Amanda Plummer joins as an associate where [...]