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Neuromarketing research turns grey matter ‘CLEAR’

Why do people who prefer the taste of Pepsi loyally buy Coke? Will the Catwoman movie make you want to see the film? And are women subconsciously drawn to the sight of a bikini-clad model hawking beer on television?
Neuro scientists and top researchers have untangled advertising mysteries of neuromarketing, a new spin on market research that focuses on those seeking revolutionary technologies such as functional magnetic resonance imaging (fMRI) that gazes directly into the customer behavioral and attitudinal scientific findings.

While traditional marketing is still using old-age demographic equations to target audiences, Neuromarketing proves these methods no longer relevant and emphasizes Psycho-graphic layer processing: consumer’s attitudinal and behavioral morphogenesis.

While traditional marketing still considers people targets, Neuromarketing has humanized and erased the term ‘target’ and reshaped the process to connect with people on an emotional level to win their hearts and minds.

Neuromarketing is currently the domain of larger corporations with significant marketing research budgets. But traditional forms of research have shown that the more emotionally charged a commercial is, the more likely the message is to be imbedded in a consumer’s mind. That’s because in order for a long-term memory to be created, it must first have an emotional component to it. (This explains why most people recall the Taco Bell Chihuahua or the Energizer Bunny both of which tickled our emotional funny bones but can’t recall the last Tylenol commercial they saw.)

COMPANIES INVOLVED IN NEUROMARKETING RESEARCH:

Coca Cola
L’Oreal
Nestle
Volkswagen
DaimlerChrysler
Ford
Altadis
Camel
Levi-Strauss

2008

Nielsen Research Read the article
Google: read the article of March 18 2008
Google neuromarketing book

It's not creative if it doesn't sell _ In the new paradigm, we no longer speak of conventional creativity where personal vanity takes the driver's seat as oppose to the consumer.

The new consumer coalition on the rise, We're talking about The new Social Order:people are taking back the power. Creativity in the new paradigm says: Listen and get permission before you speak.

As the new reality set in one, must look at these points:

•Consequences in New ParadigmoThe marketing message must be accurateoThe product must match the marketing expectationoThe customer service must be of the same quality

•A consistent value in each area equals growth

•Inconsistent value in each area limits success•The new paradigm requires Looking at yourself through the eyes of the customer

•Communication has three partso1 How you Dress, Look, and Act (54%)o2 Tone, inflection, emotion, pitch and pace (39%)o3 The actual words (7%)

•People receive on all three levelsoInconsistencies cause lack of TRUSToInconsistencies cause lack of BELIEF

•Honesty and Ethical behavior are required, there is nowhere to hide.

So how do we maitain creativity while connection COGNITIVELY with the audience? The answer is : COGNITIVE RESPONSE MEASUREMENT OR C.R.M

COGNITIVE REPONSE MEASUREMENT:

What Cognitive Neuroscience tells us about the brain:

The brain is modular

The brain is organized as a hierarchy of modules, in which discrete groups of
neurons (the “modules”) are dedicated to processing different types of information. For example, one module might deal with visual stimuli, while another handles auditory input. Sets of these modules link up in a hierarchical manner to share data, culminating at the top level in three “mega-modules,” which manage three broad types of information: Knowledge, Experience, and Emotion. Information associated with these three areas can be described as follows:

• Knowledge. The concrete characteristics of an object, including its name,
color, shape, and other material properties.
• Experience. Information pertaining to the way an object is used, handled,
or experienced.
• Emotion. The affective or emotional information about an object or idea
and its resultant value along a number of dimensions; e.g., is it good or
bad, attractive or disgusting.

The “mental workspace” is ruled by relevance

Information held in the three separate modules is not consciously perceived,
and thus cannot be used, until it is integrated in the “mental workspace,” a Specialized brain network that is central to complex cognition.

The workspace has limited capacity, so as various bits of information compete for entry, the brain mechanisms of selective attention and emotion work together to gauge the relevance of the information to current or future goals. The information perceived to be most relevant at any given time will win a spot in the workspace.

I welcome anyone wishing to uncover the rules of the new marketing and advertising paradigm to visit
my site: http://btoone.com