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Neuromarketing
C.R.M: Cognitive Response Measurement

Advertising and environmental stimuli
enter the consumer’s consciousness
[and /or subconsciousness].

Psycho-graphic/behavioral layer processing:

Consumers attitudinal and behavioral morphogenesis:

It’s about the applied generational morphogenetic behavior in the new paradigm.
Advertising is no longer measured by the company’s subjectivity, nor by its spokespersons,
announcers etc.

THE NEW CULTURE OF ADVERTISING: ADVERTISING WITH MEANING: Know your audience:

The new socio-dynamic strategy

• This strategy no longer measures the consumption of the brand, nor its subjective opinion,
of the advertiser, but the difference it makes in the consumer’s value-system The new brand
ethic strategy not only limits your losses but also helps you avoid the pitfall.

Advertising that people choose to engage with. Marketing that improves people’s lives. Without

Neuromarketing research turns grey matter ‘CLEAR’

Why do people who prefer the taste of Pepsi loyally buy Coke? Will the Catwoman movie make you want to see the film? And are women subconsciously drawn to the sight of a bikini-clad model hawking beer on television?
Neuro scientists and top researchers have untangled advertising mysteries of neuromarketing, a new spin on market research that focuses on those seeking revolutionary technologies such as functional magnetic resonance imaging (fMRI) that gazes directly into the customer behavioral and attitudinal scientific findings.

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