PR In Canada

Cision, which provides media research, distribution, monitoring and communication evaluation announced earlier this week the availability of MediaSource Evaluation (MSE), to the Québec market. MediaSource Evaluation is designed to advance how organizations gauge the impact of their media coverage and shape communications activities to help build stronger corporate reputations. MediaSource Evaluation delivers fully analyzed coverage through an easy-to-use dashboard. Media analysis is presented in graphical charts and reports that evaluate the effectiveness of a campaign or trends over a period of time, making it easy to see and make a quick analysis of key messages. Extensive filters and built-in flexibility let users generate custom reports of analysis of media coverage to satisfy their changing needs ? tracking frequency, geographic distribution, coverage by product or key messaging, competitors’ press, tone, relevancy and dollar value. The capacity to analyze trends is particularly useful for clients who want to understand the media impact their efforts create and the related benchmarks.

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