TSN announced yesterday they that Wendy’s has signed on for a sixth year to deliver Canadians “Wendy’s Kick for a Million,” and one lucky fan will get the chance to kick a 50-yard field goal for $1 million. This year’s competition features two new venues for playoff rounds: Moncton, NB hosts the Eastern quarter-final while Hamilton, ON is the destination for the Wendy’s Kick for a Million semifinal.The $1 Million Kick attempt will then air live nationally on October 15 during halftime of the CFL ON TSN: WENDY’S FRIDAY NIGHT FOOTBALL broadcast featuring Hamilton @ Toronto.

“This program kicked off with a bang six years ago when our first-ever participant split the uprights to win $1 million. Since then it has become one of the ‘must-see’ events on the CFL ON TSN schedule,” said Phil King, President of TSN. “We are thrilled to work with Wendy’s again and give our fans another opportunity to kick for a million.”

With an expanded program this year, four randomly selected participants will participate in a series of kick-offs in front of live CFL crowds in Calgary, Hamilton and Toronto as well as Moncton as part of Scotiabank Touchdown Atlantic – the CFL’s first-ever regular season game in Atlantic Canada. Then one lucky fan will have the chance to turn a 50-yard field goal into a $1 million payday (see attachment for Contest Format).

The Wendy’s Kick for a Million contest began yestesterday and runs through September 7. Fans are invited to enter online at TSN.ca/Wendys or RDS.ca/Wendys, with bonus entries being awarded for playing the Wendy’s Field Goal Challenge game and by referring friends to enter as well. In addition, fans can upsize their combo at any participating Wendy’s restaurant to receive a Game Card worth 50 bonus entries and a 1-in-9 chance to win instant prizes such as Wendy’s food prizes and gift cards, Samsung 32” LCD HDTVs, Timex watches and a 2011 Nissan Juke.

Wendy’s Kick for a Million Prizes Include:

Lucrative prizes for this year’s Wendy’s Kick for a Million final event include:
· 20 Yards – Samsung $25,000 Family Package
· 30 Yards – Nissan 370Z Roadster
· 40 Yards – $100,000 cash
· 50 Yards – $1 million in a one-time payout – if the 50-yard attempt falls short, the participant will receive $1,000 for every yard kicked in the air

“With quarter-finals in Calgary and Moncton, the semifinals in Hamilton, and finals in Toronto, this year’s Wendy’s Kick for a Million is truly a national event,” said Lisa Deletroz, Regional Marketing Director, Wendy’s. “And with Quebec’s participation this year, the connection with our customers and CFL fans has never been stronger.”

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In preparation for the 2010 MLB All Star Game, Dell and Major League Baseball Properties teamed up today to take technology out to the ballgame. Players, and members of the coaching staffs will receive a Dell Inspiron Mini netbook personalized with the All MLB Teams –Die Hard Fan artwork from the Dell Design Studio.

Dell unveiled the Major League Baseball collection last fall, offering the ultimate team spirit with custom artwork featuring all 30 MLB teams. The special lid designs, available on Dell’s popular Mini and Studio laptops, range from more subtle team logos in one corner to loud and proud full-cover extravaganzas. This Spring Dell expanded the MLB collection with three special edition designs recognizing the 2009 World Champion New York Yankees.

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As part of a story we covered on Profectio about a new campaign between Rogers Wireless and Saint John’s new Premier Basketball League (PBL), the two entities have also entered into a two year sponsorship agreement.  Rogers will lead financial support to the PBL and its community efforts as well as leverage the  game execution opportunities including Rogers contesting, Rogers Zone and brand recognition resulting in more excitement at home games for fans and players of the PBL.

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Content is King, just take a look at Rogers Communications latest move as they have acquired the naming rights to the home of the National Hockey League‘s Vancouver Canucks franchise, and renamed the complex Rogers Arena. It was previously known as GM (General Motors) Place since opening its doors in 1995. Sportsnet, another Rogers brand will also benefit from this opportunity as it will have more access to sporting events hosted in the Rogers Arena. While no financials of the team have been release we can assume that Rogers did pay a pretty penny to beat out TELUS who has a very strong footprint in Western Canada.

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Canadians do love a good cup of Joe, so when Seattle’s Best Coffee was looking to expand into Canada they wanted to team up with a well established brand to help them penetrate the market quickly. With 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide, Seattle’s Best Coffee selected Burger King Canada to bring their freshly-brewed, premium cup of Seattle’s Best coffee which is made from 100-percent arabica beans.

“After decades of experience in the premium coffee business, we are fully unleashing the power of the Seattle’s Best Coffee brand,” said Michelle Gass, president, Seattle’s Best Coffee. “We are pleased to be partnering with Burger King to complement their breakfast program. Together, we are making premium coffee far more accessible than it has ever been.”

“With more than 40 years of heritage in premium coffee, Seattle’s Best Coffee brings a high-quality, great tasting cup of coffee to BURGER KING® restaurant guests,” said John Schaufelberger, Senior Vice President, Global Product Marketing and Innovation, Burger King Corp. “The addition of Seattle’s Best Coffee expands on our HAVE IT YOUR WAY® brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry.”

Seattle’s Best Coffee first started roasting coffee back in 1970, and is part of Starbucks Corporation.

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Sony Canada has signed on as an exclusive partnership with the Ontario Science Centre and will become the lead sponsor of its new Creative Science program; a series of fun and interactive workshops that aim to inspire young people to be innovators in science and technology.

“We are delighted to welcome Sony Canada as the lead sponsor of this exciting program” said Lesley Lewis, CEO of the Ontario Science Centre. “Creative Science workshops offer our visitors access to new technologies in an engaging, hands on environment. Through our partnership with Sony Canada our visitors will be inspired and challenged by innovative ideas and activities in Creative Science workshops.”

Visitors of the Ontario Science Centre will soon be able to check out various Sony products in workshops where they can explore music mixing and video filmmaking.

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Chances are you’ve eaten there, they have only been around since 1954, and now Swiss Chalet has signed on as the official casual dining partner for the Capital One Grand Slam of Curling.

“Swiss Chalet is proud to partner with the Capital One Grand Slam of Curling and support a beloved Canadian sport in a critical year for our nation’s athletes,” said Dave Minnett, President of Swiss Chalet. “We see this as a great opportunity to get involved with world class curling and its fans across Canada. We’re excited about the competition and wish all of the athletes the best of luck.”

As part of this new partnership Swiss Chalet will will execute a variety of on-line promotions in conjunction with the Capital One Grand Slam of Curling series including a “Double Takeout” contest where fans can win one of 10 restaurant gift certificates simply by watching the tournament’s feature game on CBC and entering online.

The Capital One Grand Slam of Curling is an annual event which has been held since 2001 and features the world’s best curlers competing in a series of elite international events.

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On the heels of Breast Cancer Awareness month, Metro is lending their support once again with a new campaign.  Issues of Metro in oronto, Vancouver, Ottawa, Calgary, Edmonton, and Halifax will be printed entirely in pink today (September 29), while Metro newspapers in over 100 cities worldwide, including Metro Montreal, go pink on October 1st. The Metro Canada website will also get a pink skin at metronews.ca on September 29th and at journalmetro.com on October 1st.
“Metro’s Breast Cancer Awareness lineup of stories in the paper and on metronews.ca takes readers around the globe to the frontlines of breast cancer prevention, detection, treatment, and survival,” says Dianne Rinehart, Editor in Chief, Metro English Canada.

The paper will also create offer editorial content centered around breast cancer awareness with CIBC and CIBC Run for the Cure campaign also having ads in the issue.

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Online video rental service Zip.ca has turned to the support the Breast Cancer Society of Canada and the fight to raise awareness and funds for breast cancer research in Canada in their “Pink Envelope Campaign.” The red envelopes that Zip.ca customers are used to seeing with their DVD rentals are now pink as part of the campaign. Printed on the back of each envelope is donation information for the BCSC, as well as the special promo code “BCSC”. This code acts as a ‘thank you’ to Zip.ca members by offering a free month of service for their friends and family when they sign up. Each time this code is redeemed Zip.ca will make a donation to the BCSC. Hopefully, this will encourage Zip.ca members to spread the word, and increase their own impact without having to make a large personal donation.

“The Breast Cancer Society is delighted to be able to partner with Zip in the Pink Envelope Campaign” says Executive Director, Marsha Davidson. “We truly believe that every dollar donated to breast cancer research takes us one step closer to finding a cure.”

The campaign was first launched in mid-September and will carry through to October which is Canada’s breast cancer awareness month.

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Red Rose has announced a new sponsorship program of ONEXONE, a charitable organization committed to providing aid and preserving the lives of children in Canada, the U.S. and around the world. As part of the spnosorship Red Rose will provide $250,000 to ONEXONE and a chance for three Canadians to win a volunteer abroad experience with a ONEXONE partner.

“The Reach Out with Red Rose program will help spread the word about the important work we and our charity partners are doing to support, preserve and improve the lives of children in Canada and around the world,” said Joey Adler, ONEXONE founder and president of Diesel Canada. “ONEXONE focuses on five pillars– clean water, hunger, education, health care and play – and sponsors like Red Rose help ONEXONE continue to make projects like wells for clean water in Ethiopia and breakfast programs for Canadian kids a reality.”

To help with the launch of the program called “Reach Out with Red Rose” Red Rose launched a contest on September 13, 2009 where Canadians had an opportunity to submit a short 200-word essay and photo at www.ReachOutWithRedRose.ca that shows what they are doing to change the world – anything from raising thousands of dollars for a charity run to mentoring youth in their community. Voting on the contest entries runs from September 20 till October 20 where visitors can vote on their favourite entry and the Top 10 will move onto the next round of voting which runs from October 21 till November 4th. The three entries with the highest votes will be reviewed by the Red Rose judging panel, and one lucky person will win a once-in-a lifetime volunteer vacation: a seven-day trip for two, to live and work in Africa on a ONEXONE partner project with Millennium Promise. There will be two additional chances to enter and win next year, with prizes awarded in February and June 2010.

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