Leveraging off their past working relationship, Carlsberg has given Espresso the green light and will be engaging the agency to handle social and traditional media campaign for Kronenbourg 1664 and 1664 Blanc, two Carlsberg Group beer brands.
Espresso will be working with Kronenbourg 1664 and 1664 Blanc to manage their social media strategy and build a strong brand presence. A special emphasis will be on the Canadian launch of the soon-to-be iconic bottled 1664 Blanc where a number of influencer-targeted tactics will be utilized. A strategic traditional media campaign is also planned for later in the year.
