Cantrex taps LBX Communication Marketing
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Montreal-based LBX has been assigned to handle the communications for the Canadian United Floors stores and Sears Canada’s floor covering centres. Both retail operations are part of Cantrex, which is majority-owned by Sears Canada. LBX won the account in a review involving an unknown number of additional agencies. As part of the client work, LBX will develop various promotional campaigns, radio advertising, point-of-purchase materials and free standing inserts.
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