Can Social Media Save Michael Bryant's Reputation After Killing Bike Courier?

By
Dave Forde
– September 17, 2009Posted in: Features

Just the headline alone sends a strong message that will make anyone stop and ponder for a moment as we recall hearing how Former Ontario Attorney General Michael Bryant was in a car accident recently which resulted in the death of cyclist Darcy Allan Sheppard. To try and repair some of the damage and prepare for court proceedings Navigator Limited has been hired to handle Bryant’s public relations. As part of their efforts Navigator has turned to social media tools including a blog (Bryantfacts.wordpress.com) and Twitter account (@bryantfacts) to help share his story.

While setting up these tools to tell Bryant’s story make sense is Navigator monitoring what is being said about Michal Bryant and the public’s opinion to the charges that have been laid against him. Many people who’ve commented on different blogs and other media outlets have said variations of “Michael Bryant is guilty, but he is rich so will get a slap on the wrist.”

I wouldn’t be that surprised if someone has created a group of Facebook to show their support for Darcy Allan Sheppard.



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About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles. Find Dave on Twitter.