Can Sex Sell Soap? Old Spice Guy Isaiah Mustafa Accepts Fabio’s Challenge

July 26, 2011


Procter & Gamble has been having a blast over the last year with Mr Old Spice himself, Isaiah Mustafa and the commercials that have gone viral around the world and now by sure have become case studies in marketing schools throughout North America. Last week a blast from the past appeared as Fabio has been appearing in Old Spice campaigns which has lead many to wonder if he has become the new pitch man for Old Spice.  Fabio did one even better, he issued a challenge to Mustafa (video below).

https://youtu.be/H73O8zaHmAo

Well being the competitive guy that he is and a former wide receiver in the NFL, Isaiah has accepted the challenge (video below).

https://youtu.be/ykCExCla1tE

https://www.youtube.com/watch?v=s_B9ePs8Opw&NR=1

So “Mano a Mano in el Baño” is set to go down, today, Tuesday at 12 p.m. EST. It will be interesting to see what they come up with, but more importantly, will it result in increased sales.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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