Brand strategy firm, BrandSpark International has selected Brigitte Filiatrault Public Relations as its public relations agency of record, this marks the second year in a row that the agency has been selected to to handle media relations in Quebec for the 2011 Best New Product Awards (BNPA).
The BNPA allows consumers to learn about winning products as voted by over 35,000 Canadian consumers in both French and English. Known as “The Peoples’ Choice Awards” for consumer products, the Best New Product Awards are North America’s pre-eminent gauge of habits, trends and key insights into the minds of consumers.
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