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About: Tracey Bochner

president of Paradigm Public Relations, a full-service communications agency in Toronto. Tracey chairs the CPRS Measurement Committee, the volunteer group of public relations industry professionals responsible for creating the Media Relations Rating Points (MRP) system, a qualitative and quantitative system for the measurement of editorial media coverage. Introduced in 2006, the MRP system has more than 250 subscribers. Tracey has been recognized by public relations associations with several awards including CPRS Toronto's PR Professional of the Year.

Media Relations Evaluation: The Success of the MRP System in Canada

February 11th, 2008 | Features | No Comments

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!For years, measurement was often an afterthought in public relations campaigns, viewed in the same way as eating tofu, or going to the gym–something you knew you should be doing, but just couldn’t make the effort. As the role [...]

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