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Updates from Profectio & PR In Canada
About Author: Sheila Corriveau
Posts by Sheila Corriveau
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Beyond a Budget Increase
Posted on May 7, 2009 | No CommentsTired of reading the same headlines about the tough economy? Beyond exhaustion, I am saddened that so many talented communicators have recently lost their jobs due to our economic downturn. No question, corporations and organizations are under tremendous pressure to cut costs and people -
Global Report Card for Corporate Marketers – Wanted: Integration
Posted on April 2, 2009 | No CommentsIs the customer always right? Most client-agency surveys focus on the client’s perspective, but today more clients recognize that they are equally accountable to the partnership and are committed to being -
Bait and Switch
Posted on February 18, 2009 | No CommentsLike the Wizard of Oz, some agencies do not want to reveal the people behind the curtain when pitching for new business. If you are conducting an agency review, think smart to find the best agency and account team to market your business or organization. -
IABC or CPRS?
Posted on January 12, 2009 | 2 CommentsCanadian Public Relations Society (CPRS), I am often asked which association is better to join. The answer is complex but to simplify, my suggestion is: “join both”. -
Networking Naturally
Posted on December 11, 2008 | 2 CommentsIABC/Toronto hosted an evening of vodka tasting at Pravda Vodka Bar on December 9. This unique networking event, coined Munch N Mingle, generated the attendance of more than 70 communications... -
Full Disclosure to Agencies Will Enhance Relationship and Results
Posted on December 5, 2008 | No CommentsIt is human nature to avoid conflict or a difficult discussion while managing a business partner. That said, corporate marketers should always be direct when communicating with their agencies. Some... -
Remove Silos and Integrate to Succeed
Posted on November 18, 2008 | No CommentsWhen a ‘crisis hits the fan’, all hands are on deck and the crisis takes priority. Henry Kissinger was quoted as saying, “There can’t be a crisis next week –...

