Author Archive
Updates from Profectio & PR In Canada
Beyond a Budget Increase
Tired of reading the same headlines about the tough economy? Beyond exhaustion, I am saddened that so many talented communicators have recently lost their jobs due to our economic downturn. No question, corporations and organizations are under tremendous pressure to cut [Read More]
Global Report Card for Corporate Marketers – Wanted: Integration
Is the customer always right? Most client-agency surveys focus on the client’s perspective, but today more clients recognize that they are equally accountable to the partnership and are committed to being [Read More]
Bait and Switch
Like the Wizard of Oz, some agencies do not want to reveal the people behind the curtain when pitching for new business. If you are conducting an agency review, think smart to find the best agency and account team to market your business or organization. [Read More]
IABC or CPRS?
Canadian Public Relations Society (CPRS), I am often asked which association is better to join. The answer is complex but to simplify, my suggestion is: “join both”. [Read More]
Networking Naturally
IABC/Toronto hosted an evening of vodka tasting at Pravda Vodka Bar on December 9. This unique networking event, coined Munch N Mingle, generated the attendance of more than 70 communications professionals who learned the art of sipping vodka. Why is it that communicators [Read More]
Full Disclosure to Agencies Will Enhance Relationship and Results
It is human nature to avoid conflict or a difficult discussion while managing a business partner. That said, corporate marketers should always be direct when communicating with their agencies. Some people worry that full disclosure about an issue will damage the overall [Read More]
Remove Silos and Integrate to Succeed
When a ‘crisis hits the fan’, all hands are on deck and the crisis takes priority. Henry Kissinger was quoted as saying, “There can’t be a crisis next week – my schedule is already full.” Today, most executives are quick to co-operate with their PR team during a [Read More]
