About: Kelly Rusk
is an Ottawa-based digital marketing enthusiast, e-marketer and social media fanatic educated and experienced in PR. Currently she is communications manager at conversion software specialist. By day she blogs for Sitebrand at and by night she writes about web 2.0 and new communications tools at www.web2dotwhat.com.
April 22nd, 2008 |
Social Media |
There’s a whole lot of hype surrounding social media, and I see a lot of smart professionals who are dismissive of Facebook or Twitter or whatever the latest craze, as a result. You can’t totally blame them — it’s hard to cut through the noise and discover which tactics work, which are measurable and which will generate positive return for your organization or clients.
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