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Updates from Profectio & PR In Canada
About Author: Kelly Rusk
Posts by Kelly Rusk
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DO believe the hype – Social Media is here to stay, and it's waiting for your embrace
Posted on April 22, 2008 | No CommentsThere's a whole lot of hype surrounding social media, and I see a lot of smart professionals who are dismissive of Facebook or Twitter or whatever the latest craze, as a result. You can't totally blame them -- it's hard to cut through the noise and discover which tactics work, which are measurable and which will generate positive return for your organization or clients. -
PR Agencies: Leave bloggers alone!
Posted on March 11, 2008 | 3 CommentsThe best way to reach bloggers is to become one. About a year ago, I had started a blog for the company I was working for, and out of no where, I got a pitch from a PR Agency. How ironic-- the 'pitcher' being pitched. To be honest, at first I was a little excited, then gravely disappointed. The client, I'm sure was paying a lot of money to this agency to diffuse its news and the pitch was so off. Granted my blog doesn’t *quite* have the readership of the New York Times, but if you’re going to do anything at all, it doesn’t hurt to put a tiny ounce of effort in. -
Social Media: The PR 'tools of the trade' just got a whole lot more interesting…
Posted on February 3, 2008 | No CommentsSocial media has exploded in recent years, creating new and exciting opportunities for public relations. Of the seemingly infinite social media tools available, each provides its own way for opening...

