Author Archive
Updates from Profectio & PR In Canada
DO believe the hype – Social Media is here to stay, and it's waiting for your embrace
There's a whole lot of hype surrounding social media, and I see a lot of smart professionals who are dismissive of Facebook or Twitter or whatever the latest craze, as a result. You can't totally blame them -- it's hard to cut through the noise and discover which tactics [Read More]
PR Agencies: Leave bloggers alone!
The best way to reach bloggers is to become one. About a year ago, I had started a blog for the company I was working for, and out of no where, I got a pitch from a PR Agency. How ironic-- the 'pitcher' being pitched. To be honest, at first I was a little excited, then [Read More]
Social Media: The PR 'tools of the trade' just got a whole lot more interesting…
Social media has exploded in recent years, creating new and exciting opportunities for public relations. Of the seemingly infinite social media tools available, each provides its own way for opening a dialogue between your company and its publics.Social media has been [Read More]
