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About Author: Kelly Rusk

Posts by Kelly Rusk

  • There's a whole lot of hype surrounding social media, and I see a lot of smart professionals who are dismissive of Facebook or Twitter or whatever the latest craze, as a result. You can't totally blame them -- it's hard to cut through the noise and discover which tactics work, which are measurable and which will generate positive return for your organization or clients.

    DO believe the hype – Social Media is here to stay, and it's waiting for your embrace

    Posted on April 22, 2008 | No Comments
    There's a whole lot of hype surrounding social media, and I see a lot of smart professionals who are dismissive of Facebook or Twitter or whatever the latest craze, as a result. You can't totally blame them -- it's hard to cut through the noise and discover which tactics work, which are measurable and which will generate positive return for your organization or clients.

    Continue Reading...

  • The best way to reach bloggers is to become one. About a year ago, I had started a blog for the company I was working for, and out of no where, I got a pitch from a PR Agency. How ironic-- the 'pitcher' being pitched. To be honest, at first I was a little excited, then gravely disappointed. The client, I'm sure was paying a lot of money to this agency to diffuse its news and the pitch was so off. Granted my blog doesn’t *quite* have the readership of the New York Times, but if you’re going to do anything at all, it doesn’t hurt to put a tiny ounce of effort in.

    PR Agencies: Leave bloggers alone!

    Posted on March 11, 2008 | 3 Comments
    The best way to reach bloggers is to become one. About a year ago, I had started a blog for the company I was working for, and out of no where, I got a pitch from a PR Agency. How ironic-- the 'pitcher' being pitched. To be honest, at first I was a little excited, then gravely disappointed. The client, I'm sure was paying a lot of money to this agency to diffuse its news and the pitch was so off. Granted my blog doesn’t *quite* have the readership of the New York Times, but if you’re going to do anything at all, it doesn’t hurt to put a tiny ounce of effort in.

    Continue Reading...

  • Social media has exploded in recent years, creating new and exciting opportunities for public relations. Of the seemingly infinite social media tools available, each provides its own way for opening...

    Social Media: The PR 'tools of the trade' just got a whole lot more interesting…

    Posted on February 3, 2008 | No Comments
    Social media has exploded in recent years, creating new and exciting opportunities for public relations. Of the seemingly infinite social media tools available, each provides its own way for opening...

    Continue Reading...