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The Age Of Authenticity
There’s a Dilbert cartoon in which a media trainer tells the pointy-haired boss to answer every question by saying “It will be good for the stockholders.” Later, when asked why he ran over a stockholder in the parking lot, the boss replies: “It will be good for [Read More]
Journeyman or star? In PR, it’s about talent, effort and loyalty
If you want to work for a great employer, be a great employee In a recent interview with a job-seeker, I noticed that she had moved around a lot, with several firms on her CV within a few years. “Oh, you know PR,” she said. “A new job every two years.” In that [Read More]
