Author Archive
Updates from Profectio & PR In Canada
No Way To Apply CanCon Rules To New Media
Is there a way to apply Canadian content rules to new media? The Canadian Radio-Television Commission (CRTC), as we reported on Profectio, will begin re-examining its role in Canada’s new media in the new year. One of the things they’ll be looking for is [Read More]
We're #2: Canada's Brand Ranked Second-Best In The World
Whatever the state of the economy, Canada can be reassured that our national “brand” is the second strongest in the world. Not as good as those pesky Australians, apparently, but still better than everybody else. FutureBrand‘s annual Country Brand [Read More]
Should Remembrance Day Be A National Holiday?
Canada as we know it-with all its rights and freedoms-would not exist without the men and women who laid their lives on the line during our wars overseas. They deserve all the honour and respect we can give them-particularly veterans of World War II, who are now in their [Read More]
Act Now Before Economy Stifles Social Media Use
More sobering news from MediaPost: many brand executives plan to cut spending on social media strategies. Apparently, many feel their clients-or companies-still see social media as untried and risky, and would rather go with what’s been tried, tested and true. [Read More]
Pepsi Joins In On The Corporate Transparency Game
Shel Holtz must have been onto something. Either that, or a lot of companies have been listening to him. Whatever the reason, corporate transparency is the latest thing in the PR game. Pepsi-QTG Canada has become the latest Canadian company to go the transparency [Read More]
Curling Has A New Championship: The Capital One Cup
It could only happen in Canada. Capital One Canada has lent its name to what’s being touted as the toughest curling tournament in the country: the Capital One Cup. The annual tournament, which begins play this year, is part of the Capital One Grand Slam of Curling [Read More]
Strategic Objectives Becomes Leon's New Agency Of Record
Leon’s Furniture Ltd. celebrates its 100th anniversary next year, and it’s chosen Strategic Objectives to help mark the occasion. The venerable Canadian furniture retailer selected Strategic Objectives to collaborate on a “multi-pronged” [Read More]
Lobby To Save Oshawa-Not The Auto Industry
The auto industry is dead. That means the CAW is foolish to waste its lobbying efforts by demanding that automakers keep plants open in Ontario towns like Windsor, Oshawa and St. Thomas. Car and truck manufacturing plants are closing, or scheduled to close, in all three [Read More]
One Client Industry Thriving In Current Economy: Consumer Electronics
It’s looking more and more like the current economic crisis will turn into a full-blown recession. Some areas of industry, though, will continue to thrive regardless, though, which means opportunity for PR professionals. It should come as no surprise that one of those [Read More]
More Account Wins For Holmes Creative Communications
The team at Holmes Creative Communications seems to be on a roll. Just two weeks after signing two major clients, Holmes has added two more to its roster of accounts. Alberta-based Big Rock Brewery chose Holmes to manage its campaign for Big Rock Untapped Vol. 2, a search [Read More]
