Author Archive
Updates from Profectio & PR In Canada
Award entries worth the time and effort
Last year I won four PR awards, all for the same project. Impressed, aren’t you? Now you think I’m some kind of expert PR consultant, able to leap tall media crises in single bound, right? Well, of course that’s true, but it’s not my point. [Read More]
Proposals: How Much Detail Is Too Much?
Whether you work for an agency or for yourself, landing new business is a big part of your job. Prospective clients want to know what you can do for them, and they usually want to see it in writing. One of the most common questions I get from new freelancers is “How much [Read More]
Combating professional isolation when you work alone
I have been working as a PR consultant for many years, and for most of that, I’ve been self-employed. Essentially, I’m a one-woman shop, a ‘boutique agency’, a virtual PR office, or whatever description makes you think I’m a bigger office than I am. I work alone, [Read More]
