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Updates from Profectio & PR In Canada
About Author: Carla Shore
Posts by Carla Shore
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Award entries worth the time and effort
Posted on April 15, 2008 | No CommentsLast year I won four PR awards, all for the same project. Impressed, aren’t you? Now you think I’m some kind of expert PR consultant, able to leap tall media crises in single bound, right? Well, of course that’s true, but it’s not my point. -
Proposals: How Much Detail Is Too Much?
Posted on February 15, 2008 | No CommentsWhether you work for an agency or for yourself, landing new business is a big part of your job. Prospective clients want to know what you can do for them,... -
Combating professional isolation when you work alone
Posted on February 5, 2008 | 1 CommentI have been working as a PR consultant for many years, and for most of that, I’ve been self-employed. Essentially, I’m a one-woman shop, a ‘boutique agency’, a virtual PR...

