Subscribe:
Tag Cloud
ACE Awards APEX Public Relations Argyle Communications Bruce MacLellan CBC Cohn & Wolfe Communications MECA CPRS Edelman Edelman Canada energi PR Environics Communications Espresso Esther Buchsbaum Extreme Group Facebook Fleishman-Hillard Fleishman-Hillard Canada GCI Canada Google High Road Communications Hill & Knowlton Hill & Knowlton Canada IABC John Crean LinkedIn Marketwire Media Measurement Media Profile Mike Coates NATIONAL Public Relations News Canada Palette Public Relations Paradigm Public Relations PraxisPR pr in canada Profectio Public Relations Rogers Sandra Upeslacis Scratch Social Networks Strategic Objectives Twitter Weber ShandwickArchives:
Updates from Profectio & PR In Canada
About Author: Alan Chumley
Posts by Alan Chumley
-
Measurement Myths, Misconceptions & Misfires
Posted on February 24, 2009 | No CommentsA couple years back I wrote a blog post that may be worth resurrecting. It could almost be the annual affirmation of the PR and communications measurement world. -
Advertising Equivalency’s Hangin’ Around Like a Bad Smell
Posted on February 11, 2009 | 1 CommentMuch has been written in recent years of the perils of advertising equivalency so, while one might think that it’s not something we need to revisit, it is. It’s frightening how many folks find their way to my blog—and I suspect any other measurement blogger out there—on a daily basis because they’ve searched for a way to calculate ad value. -
PRoxy vs. PRoof in PR Measurement
Posted on January 14, 2009 | No CommentsCorrelation and Causality. Words not often used by the communications industry. Initially because we didn’t need to. Now because we generally don’t want to. -
Measuring the Financial & Investment Community
Posted on January 6, 2009 | No CommentsCommunications and investor relations measurement (in the financial and investment community) is often binary. One-zero; on-off; up-down. Did stock go up? Are analysts recommending our stock? More than before? -
Measurement-by-Tactic vs. Measurement-by-Objective
Posted on December 17, 2008 | 1 CommentResearch IS measurement. Measurement IS research. The same techniques and tools. The same continuum. Different times, perhaps, but they are co-dependent and co-enablers. Using research in a pre-campaign, formative capacity can puts us in a more measurement-friendly place post-campaign. -
Measuring Stakeholder Relationships: A Case Study
Posted on December 5, 2008 | 2 CommentsWe work in an increasingly ‘direct-to-stakeholder’ world. Stakeholder, influencer, key opinion leader relationships are everything in this business. So if the industry is investing time and money in initiating, building... -
The Waterline in Research & Measurement
Posted on November 26, 2008 | 2 CommentsMost of us have seen Titanic and the source of its demise. If you haven’t seen it, perhaps you’ve seen an iceberg on the Discovery Channel, on a bottled water...

