Author Archive
Updates from Profectio & PR In Canada
Measurement Myths, Misconceptions & Misfires
A couple years back I wrote a blog post that may be worth resurrecting. It could almost be the annual affirmation of the PR and communications measurement world. [Read More]
Advertising Equivalency’s Hangin’ Around Like a Bad Smell
Much has been written in recent years of the perils of advertising equivalency so, while one might think that it’s not something we need to revisit, it is. It’s frightening how many folks find their way to my blog—and I suspect any other measurement blogger out [Read More]
PRoxy vs. PRoof in PR Measurement
Correlation and Causality. Words not often used by the communications industry. Initially because we didn’t need to. Now because we generally don’t want to. [Read More]
Measuring the Financial & Investment Community
Communications and investor relations measurement (in the financial and investment community) is often binary. One-zero; on-off; up-down. Did stock go up? Are analysts recommending our stock? More than before? [Read More]
Measurement-by-Tactic vs. Measurement-by-Objective
Research IS measurement. Measurement IS research. The same techniques and tools. The same continuum. Different times, perhaps, but they are co-dependent and co-enablers. Using research in a pre-campaign, formative capacity can puts us in a more measurement-friendly place [Read More]
Measuring Stakeholder Relationships: A Case Study
We work in an increasingly ‘direct-to-stakeholder’ world. Stakeholder, influencer, key opinion leader relationships are everything in this business. So if the industry is investing time and money in initiating, building and maintaining relationships with stakeholders [Read More]
The Waterline in Research & Measurement
Most of us have seen Titanic and the source of its demise. If you haven’t seen it, perhaps you’ve seen an iceberg on the Discovery Channel, on a bottled water commercial, or on one of those marginally corny corporate motivational posters that were all the rage in the [Read More]
