Green is good, or that seems to have been a common theme with public relations in 2008. The world has been trying to save itself, well from it self as we look for new ways to decrease the amount of paper we consume on a daily basis. Something that caught my eye was the recent 2008 Fiscal Report from Astral Media which except for 400 printed copies, the company hired an interactive agency called Revolver 3 to build them an microsite of the content of the Fiscal Report.
What a great use of technology and definitely gives them a nod on corporate responsibility. Are many of you seeing this as a growing trend with corporations across Canada?