Comments on: Are Blogs Killing Your Company Brand? http://www.princanada.com/are-blogs-killing-your-company-brand/ Mon, 28 Nov 2011 05:34:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cogir Inc Quebec http://www.princanada.com/are-blogs-killing-your-company-brand/#comment-37 Cogir Inc Quebec Sun, 27 Sep 2009 09:12:14 +0000 http://www.princanada.com/are-blogs-killing-your-company-brand#comment-37 It's a really fuck company. It's found in Brossard, Portebello. They treat employees as shit. No one should work for this company. They evaluate you on 3 days without any proper program support for the employee to improve. The really bad thing is that they are racist too. It's a really fuck company. It's found in Brossard, Portebello. They treat employees as shit. No one should work for this company. They evaluate you on 3 days without any proper program support for the employee to improve. The really bad thing is that they are racist too.

]]> By: Carla Shore http://www.princanada.com/are-blogs-killing-your-company-brand/#comment-35 Carla Shore Wed, 19 Mar 2008 16:51:49 +0000 http://www.princanada.com/are-blogs-killing-your-company-brand#comment-35 Tod Maffin gave a superb presentation at last year's CPRS national conference about Webswarms (http://todmaffin.com/category/pr), which sound a lot like what happened to the manufacturer in your case. If you have the chance to see Todd talk about how to handle this kind of negative blog commenting stuff and handle it well, I really recommend it. He made the case for me about monitoring social media as a PR must. Google alerts anyone? Tod Maffin gave a superb presentation at last year’s CPRS national conference about Webswarms (http://todmaffin.com/category/pr), which sound a lot like what happened to the manufacturer in your case. If you have the chance to see Todd talk about how to handle this kind of negative blog commenting stuff and handle it well, I really recommend it.

He made the case for me about monitoring social media as a PR must. Google alerts anyone?

]]> By: Kelly Rusk http://www.princanada.com/are-blogs-killing-your-company-brand/#comment-36 Kelly Rusk Wed, 19 Mar 2008 15:47:01 +0000 http://www.princanada.com/are-blogs-killing-your-company-brand#comment-36 One point I always bring up in the context of user generated reviews for retailers (which would also work for negative comments) is that while they can seem damaging to a brand, the real potential for damage comes with the brand's reactions. A great example is hotel reviews. I recently booked a hotel and when looking at reviews, every single hotel had some bad reviews (because you can't please everyone ALL the time) however, those hotels that had management react in an timely and appropriate manner actually impressed me, rather than left me concerned. Company's should have a 'crisis management' plan for dealing with online backlash as they likely would for poor coverage in traditional media. Now if there are hundreds of bad comments, it's time to look at root causes and clean up your act, but generally negative feedback can be turned into positive. One point I always bring up in the context of user generated reviews for retailers (which would also work for negative comments) is that while they can seem damaging to a brand, the real potential for damage comes with the brand’s reactions.

A great example is hotel reviews. I recently booked a hotel and when looking at reviews, every single hotel had some bad reviews (because you can’t please everyone ALL the time) however, those hotels that had management react in an timely and appropriate manner actually impressed me, rather than left me concerned.

Company’s should have a ‘crisis management’ plan for dealing with online backlash as they likely would for poor coverage in traditional media.

Now if there are hundreds of bad comments, it’s time to look at root causes and clean up your act, but generally negative feedback can be turned into positive.

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