Over the last few months on Profectio.com there seems to be a consumer storm brewing over some coverage I provided about a story on a Canadian VOIP (Voice Over Internet Protocol) service. It has been interesting to be able to sit back and watch things unfold as consumers have consistently commented about their disappointment for this vendor’s service.
One reader even went as far as to say they’ve appreciated that I’ve kept the post open and comments to continue, I have a mini-soap opera brewing right in front of my eyes I noticed one of the comments was from the manufacturerwho tried to educate those who were commenting but that has since moved down the page with a flood of more negative comments. Do you think the manufacture handled the situation to their best of abilities? Could or should something else be done by them?
I share this this with you not to tear them apart, but to hopefully educate readers about the importance of monitoring your (or clients) brand and what is being said about them by consumers, whish as you see by this example the damage might be from the comment section. Or maybe it is me, is monitoring of social media not yet a common practice for public relations?