APEX Public Relations Beefs Up Senior Leadership Team

May 3, 2012


Toronto’s APEX Public Relations recently made a few new hires as the agency looks to strength their management team with the addition of Ted Griffith and Karen Krugel.

Ted Griffith has joined the agency as a Senior Vice President, he brings 30 years of communications experience to APEX. He has counselled senior executives and brands in almost every industry — from sports management and public affairs to energy and professional services. Most recently, he worked with electric utilities, healthcare, NGOs, aboriginal affairs and an abundance of issues management across the private and public sector. Griffith is also a published novelist.

Karen Krugel has been brought on board as Vice President and will focus on their consumer practice, prior to joining was with Praxis. Her past clients represent big names in industries such as consumer packaged goods, luxury lifestyle products, hospitality, entertainment, alcohol and NGOs. She has worked with PepsiCo Canada, Quaker, All-Clad, Sub-Zero and Wolf, SIR Corp restaurants, Hershey Entertainment & Resorts and The Waldorf-Astoria to name a few. Having lived her own version of Kitchen Confidential, Karen will lead the John Frieda, Jergens, Biore, Visit Orlando and Yellow Tail accounts at APEX.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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