AIG Travel Guard has selected three Canadian agencies as part of an account review to handle the travel insurance companies advertising and communications needs. Paradigm Public Relations, PGEMarketing and Brandworks International have all been selected as part of an agency review that began last fall. “We selected Brandworks because of its strong online advertising expertise, its understanding of the industry and its creative approach to communicating to Canadian consumers,” said Dan McGinnity, vice-president of marketing communications at AIG. “Additionally, the integrated team of Brandworks, PGE and Paradigm demonstrated they could deliver a solid strategic campaign under very tight timelines.” The company’s Canadian marketing this year will include online activities, direct mail, public relations and conventional advertising.
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