According to Wikipedia, an “online community” is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs.
Here are 7 reasons to build an online community:
- Brand Loyalty
- Sell More Stuff
- Customer Research
- Education
- Increase Customer Retention
- Customer Service Channel
- Product Innovation
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