Sysomos recently released a new report, “How to Get Social Media Influencers Talking about You” and we have 5 tips from the report for you:
- Don’t just rely on big-name influencers — sometimes up-and-comers will have more incentive to mention something new and cool.
- People are most influenced by what their friends and family do and like and less by the likes and actions of celebrities.
- Recognize and reward influencers with special content, deals and offers.
- Online influence is a two-way street — brands need to do their part to promote the credibility of their influencers and not just the other way around.
- Influencer behavior is not the same on every social platform – tactics must be tailored to the unique ways people use each platform.