- Pitching the wrong way – The name of the game is media relations, relationship take time to build and there are different ways to communicate, not every journalist wants to be called.
- Pitching too often – Some clients news stores can be seasonal, and they might have a lot of promotions to share, but you don’t want to flood a journalists inbox with press releases they perceive as the same or similar.
- Ignoring/ not knowing their name - Saying a person’s name is a sign of respect. It is a very simple way to stroke someone’s ego (and we all have an ego, yes, even you).
- Ignoring/ not knowing their area of interest – Quite often PR In Canada gets pitched on stories that have nothing to do with our audience. Do you really want to read about a new chocolate being launch in Texas on PR In Canada?
Posted in: Tips– July 30, 2012