Tim Hortons Rolls Out Their Perfectly, Uncomplicated Solution Across Canada #JustSayLatte

April 19, 2017



Tim Hortons, Latte pop-up shopFor well over two decades Tim Hortons has been a big part of the day for Canadians, today they offer a “perfectly uncomplicated” treat – their new latte.

Today, anyone can visit one of the over 3,500 Tim Hortons locations and say “latte” to order the new made-to-order specialty beverage that’s one size, one price and  nice balance of just two simple ingredients – freshly ground premium 100% Arabica espresso beans and freshly steamed Canadian milk.

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Tim Hortons, Latte pop-up shopTo celebrate the launch, Tim Hortons opened an unbranded, minimalist café in Toronto called Perfectly Uncomplicated Lattes with only one item on the menu – a latte.  To the surprise of many, this new Queen West coffee shop was in fact Tim Hortons all along. The shop opened on April 5 and will remain open until April 26, 2017, with all proceeds going to the Tim Horton Children’s Foundation.


Which Agencies Were Behind #JustSayLatte Campaign?

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Pop-up & Activation – Ogilvy
Public RelationsCitizen Relations
Digital North Strategic
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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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