For well over two decades Tim Hortons has been a big part of the day for Canadians, today they offer a “perfectly uncomplicated” treat – their new latte.
Today, anyone can visit one of the over 3,500 Tim Hortons locations and say “latte” to order the new made-to-order specialty beverage that’s one size, one price and nice balance of just two simple ingredients – freshly ground premium 100% Arabica espresso beans and freshly steamed Canadian milk.
Advertisement: Become a member today to learn which agencies are behind this campaign.
To celebrate the launch, Tim Hortons opened an unbranded, minimalist café in Toronto called Perfectly Uncomplicated Lattes with only one item on the menu – a latte. To the surprise of many, this new Queen West coffee shop was in fact Tim Hortons all along. The shop opened on April 5 and will remain open until April 26, 2017, with all proceeds going to the Tim Horton Children’s Foundation.
Which Agencies Were Behind #JustSayLatte Campaign?
Login to continue reading this story. Not a member? Register as a PRO+ or Corporate member to gain access to this article and to all member content.
[Content protected for PRO, PRO Plus, Corporate, Corporate Plus members only]