Tim Hortons Rolls Out Their Perfectly, Uncomplicated Solution Across Canada #JustSayLatte

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Tim Hortons, Latte pop-up shopFor well over two decades has been a big part of the day for Canadians, today they offer a “perfectly uncomplicated” treat – their new latte.

Today, anyone can visit one of the over 3,500 Tim Hortons locations and say “latte” to order the new made-to-order specialty beverage that’s one size, one price and  nice balance of just two simple ingredients – freshly ground premium 100% Arabica beans and freshly steamed Canadian milk.

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Tim Hortons, Latte pop-up shopTo celebrate the launch, Tim Hortons opened an unbranded, minimalist café in Toronto called Perfectly Uncomplicated Lattes with only one item on the menu – a latte.  To the surprise of many, this new Queen West coffee shop was in fact Tim Hortons all along. The shop opened on April 5 and will remain open until April 26, 2017, with all proceeds going to the Children’s Foundation.

Which Agencies Were Behind #JustSayLatte Campaign?

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About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.