Square One Shopping Centre has selected Toronto-based public relations agency NKPR as their new agency of record (AOR). As part of the assignment NKPR will develop and manage a comprehensive communications plan for Square One, which will include strategic media relations, partnerships, talent relations, social media counsel and event management and leveraging.
Square One is in the midst of an aggressive expansion strategy that will feature the 2016 arrival of world-class luxury retailers La Maison Simons from Quebec and fashion favourite Holt Renfrew.