DDB Public Relations announced that Metropolitan Hotels has named the agency as the hotel chain’s public relation agency of record. As their first assignment, DDB Public Relations’ specialty practice DDB chic, which serves style and luxury clientele, will begin working immediately on a niche media relations program for Metropolitan Hotel Vancouver to remain top-of-mind as a preeminent luxury property in the western market.
DDB won the business after completing a pitch process which involved three shortlisted agencies.
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