2013 CPRS ACE Awards – And The Winners Are…

Last night, Toronto’s public relations industry came together for the annual Achieving Communications Excellence (ACE) Awards gala, put on by The Canadian Public Relations Society (CPRS) Toronto. Some of the best campaigns we’ve seen over the last year were honoured by peers from the communications industry.

Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Argyle Communications received top prize of PR Campaign of the Year for the exceptional strategic planning and execution of the 30% off Ontario Tuition campaign and the Best Creative PR Campaign of the Year was awarded to Strategic Objectives for the innovation and creativity behind the 100th birthday of Oreo celebrations.

“The ACE Award recipients are selected by a judging panel of seasoned PR professionals,” said Heather Agnew, ACE Awards chair, CPRS Toronto. “Being recognized by industry peers with an ACE Award is a symbol of quality and mutual respect amongst Toronto’s PR community.”

 

The 2013 ACE Award recipients include:

Best PR Campaign

  • Argyle Communications and Free for All – 30% off Ontario Tuition

Best Creative PR Campaign

  • Strategic Objectives and Mondelēz Canada – 100th Birthday of Oreo

Leadership Awards

  • Lois Marsh Award: John Muldoon, APR
  • PR Professional of the Year: Cathy Cowan, Cowan & Company Communications Inc.
  • Volunteer of the Year: Heather Agnew, RBC
  • CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS
  • CPRS Toronto Public Relations Student of the Year: Hannah Sunderani, Centennial College

Media Relations – Budget Over $50,000

Gold

  • Strategic Objectives and Mondelēz Canada – 100th Birthday of Oreo
  • Argyle Communications – The Canadian Pain Summit

Silver

  • Kraft Canada and Edelman – MiO Trick Squirts
  • Revera Inc. and Environics Communications – Thought Leadership – The Revera Reports
  • LOFT and Edelman – LOFT Canada Launch
  • Novo Nordisk Canada and GCI Group Canada – Igniting the VA Dialogue
  • NATIONAL Public Relations – P.F. Chang’s Canadian Launch
  • NATIONAL Public Relations – Capital One Credit Education Week
  • DDB Public Relations – autoTRADER.ca: The Most Cars in One Place
  • Shaw Media and Edelman – The Real Housewives of Vancouver Campaign
  • APEX Public Relations and George Brown College – George Brown College Waterfront Campus

Bronze

  • APEX Public Relations, Morin Public Relations and Walmart Canada – Mom of the Year Award
  • APEX Public Relations and Kao Canada – John Frieda Precision Foam Colour
  • Environics Communications – The Talk
  • Citizen Optimum / Future Shop – Future Shop Holiday 2012
  • eBay and Edelman – eBay Canada 2012 Holiday program
  • Kraft Canada and Edelman – Kraft Food for Families
  • NATIONAL Public Relations and Direct Impact – Ford of Canada Power of Choice Campaign
  • Argyle Communications and PC Financial – PC Canadian Family Finance Series

Media Relations – Budget under $50,000

Gold

  • APEX Public Relations and Nike Canada – Sustainable Olympic Track Uniforms

Silver

  • TD and Paradigm PR – Credit Cards & You
  • energi PR – MFPA: Canvassing the Country
  • APEX Public Relations and Nestlé Canada – Nestlé Assorted Paints the Town Red
  • PRAXIS – Lifesaving Society: Swim to Survive+
  • Argyle Communications and Staples Canada – Back to School with Staples
  • Fleishman-Hillard Toronto – One Direction 1D World Toronto
  • SiriusXM and NATIONAL Public Relations – SiriusXM’s Siriusly Sexy Survey

Bronze

  • APEX Public Relations and Kao Canada – Summer Beauty with John Frieda and Jergens
  • Citizen Optimum – ACE Bakery Canada’s Best Sandwich
  • TD and Paradigm PR – TD Educates About Cyber Fraud

Best Use of Special Events.

Gold

  • RONA Inc. and MSL Canada – The Nature of Colour
  • DDB Public Relations – Subaru’s BRZ Scorches the Competition

Silver

  • Citizen Optimum / IKEA Canada – IKEA Winnipeg Store Opening
  • PRAXIS – CCMadMen Event

Bronze

  • APEX Public Relations and Kao Canada – YWCA Facility gets a Makeover
  • PRAXIS – Dean and Todd’s Banff Ice Party at Blue Mountain
  • PRAXIS – CARSTAR Dirty Car Art Exhibit

New Product or Service Launch Campaign of the Year

Gold

  • Energizer Personal Care – Launch of Schick Hydro Silk
  • McDonald’s Restaurants of Canada Ltd. – Our Food. Your Questions.

Silver

  • Shaw Media – Continuum Series Launch Campaign
  • Kraft Canada and Edelman – MiO Trick Squirts
  • Kaiser Lachance Communications – Sears Canada LOOK! Report Launch
  • NATIONAL Public Relations – P.F. Chang’s Canadian Launch
  • APEX Public Relations and Kao Canada – Bioré Welcomes You (Back) to Your 20s

Bronze

  • APEX Public Relations and Nike Canada – Measuring Movement to Make Life a Sport.
  • Ketchum PR Canada and Philips Canada – Philips Sonicare Diamond Clean Launch

Employee Communications Campaign of the Year

Silver

  • Toronto Hydro-Electric System Limited – Grow Your Mo’ for Movember Campaign
  • Bombardier – Employee Communications Campaign of the Year Bombardier Aerospace Toronto Site

Community Relations Campaign of the Year

Gold

  • Argyle Communications and Free For All – 30% Off Ontario Tuition

Silver

  • Citizen Optimum – Hyundai Hockey Helpers
  • Argyle Communications – The Crosstown and the Community

Bronze

  • Ontario Tire Stewardship, OARA and Environics Communications – Ontario Tire Stewardship and OARA: Annual Tire Take Back Events
  • PRAXIS – The Courvoisier Collection
  • Environics Communications and Stewardship Ontario – Make the Drop, Battery Recycling Program

Best Digital Communications Campaign of the Year

Silver

  • Energizer Personal Care and Paradigm PR – Playtex Gentle Glide Communications
  • Unilever Canada and Edelman – Salty’s Missing Again’s Digital Journey
  • Kraft Canada and Edelman – Kraft Foods DessertCentre.ca Program

Best Use of Communication Tools (Internet, A/V, Research & Measurement, Print and Publications)

Gold

  • Environics Communications and Pfizer Consumer Healthcare – Advil Nighttime Year II

Brand Development Campaign of the Year

Gold

  • McDonald’s Restaurants of Canada Ltd. – Our Food. Your Questions.

Silver

  • Environics Communications – airmilesshops.ca Holiday Campaign
  • PRAXIS – Canadian Club 2013 Brand Development

Bronze

  • Veritas Communications Inc. – SUBWAY Restaurants Commit to Fit
  • Environics Communications – Panasonic Cooking Canada Campaign
  • Randstad and MSL Canada – Randstad: 2013 Public Relations Program
  • Ketchum PR Canada and Philips Canada – Philips Consumer Lighting Campaign
  • Citizen Optimum – ACE Bakery Canada’s Best Sandwich
  • NATIONAL Public Relations – Hankook Tire Canada, The Road to the Top
  • PRAXIS – Pepsi Ultimate Taste Challenge
  • Real Estate Council of Ontario – RECO’s Consumer Awareness Campaign

Crisis or Issues Management Campaign of the Year

Bronze

  • MAVERICK- Crisis at Toronto Eaton Centre

Best Student PR Campaign of the Year

Gold

  • Talk is Cheap 5.0 Team, Centennial College – Talk is Cheap 5.0

Silver

  • BraveArt Committee, Centennial College – BraveArt
  • Cheryl, Hannah, Kassandra, Jessica & Brittany, Centennial College – It’s Your Moment LGFB Fashion Show

2012 CPRS ACE Award Winners – listed here 

2011 CPRS ACE Award Winners – listed here

2010 CPRS ACE Award Winners – listed here



 

The following two tabs change content below.
 2013 CPRS ACE Awards   And The Winners Are…

Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.
 2013 CPRS ACE Awards   And The Winners Are…

Latest posts by Dave Forde (see all)

About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.