THINK DIFFERENT[LY] Opens Its Doors, Uses New PR Agency Model

Tradition is good, but sometimes we all need to shake things up a bit, and dust off those cobwebs. Lyndon Johnson is looking to do exactly that with his new agency “THINK DIFFERENT[LY],” that is aiming to offer small-medium businesses a different way to work with a agency.

According to Lyndon, “Traditional PR agency models are also far too focused on fee-generating activity rather than actually helping their clients figure out the best way to market their product or service. Figuring out who the audience is, what a company should say to them, and how best to do it, takes a back seat in many cases. We want to redress these problems and help companies increase the return on their PR and investments.”

THINK DIFFERENT[LY] will work with clients based on a set-hourly rate versus the traditional model where an agency puts a client on a retainer.

About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.