As part of our coverage from Digital Day 2012, we had a chance to attend a keynote presentation by Faris Yakob entitled “Why Proximity Is a Virtue.” Faris is the chief innovation officer at MDC Partners (Veritas Communications is party of the MDC family of companies).
“You are here” – based on knowing where you are we can places ads around you – this is the basic premis of how consumer’s location is tied into advertising.
Companies such as Google and Foursquare realized years ago is that location when being broadcast is media. So much of what we do, or all of it is media; LBM – location based media.
“Our job is to move large groups of people towards a product or solution”
Our focus should on emerging cultural practices, not emerging technology
Content is everywhere, hence the rise of content curation platforms
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