The Ritz-Carlton, Montreal Names As PR Agency Of Record

April 24, 2012


Siren Communications recently announced they have been selected as the public relations agency of record for The Ritz-Carlton, Montreal. The luxury property is completing a $200 million restoration lead by Montreal architects Provencher Roy + Associés Architectes. The restored hotel will open its doors in May 2012.  As part of the assignment, Siren will focus on positioning The Ritz-Carlton, Montreal as the Social Centre of Montreal through a tactical public relations strategy that will strengthen the hotel’s brand presence in the Canadian and US markets.

Once renovations are complete, The Ritz-Carlton, Montreal will be Montreal’s most prestigious address with 131 completely redesigned rooms and suites, as well as 46 new luxury residences. Inside the hotel, famed Chef Daniel Boulud’s restaurant Maison Boulud will offer diners traditional French-inspired cuisine and the highest standards of hospitality.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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