Luxury Brands, Who’s Buying Them In Canada And The United States?

When you think luxury brand, you probably have a certain image of what that type of consumer looks like. Well thanks to an from market firm Empathica, you now have a clearer and visual representation for both Canada and the US.
According to their data, 25% earn less than $30,000 per year, and nearly 40 percent are students. Store presence also plays a factor with 75 percent of luxury consumers suggesting they will buy nothing (or buy less) if there aren’t enough employees in the store. To them, is key, if not the determining factor of whether they’ll shop.


About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.