Earth Day: Future Shop and the David Suzuki Foundation Partner On Two New Campaigns, Future Shop's Acts of Green contest and the David Suzuki Foundations Amazing Workplace Race

Long time champion of being “more green,” David Suzuki has formed a new partnership between and the David Suzuki Foundation and will include several environmental initiatives leading up to on April 22.  Two online campaigns that will help Future Shop customers, employees and the Canadian public save power and make greener choices at home and in the workplace were launched earlier this month.  The two campaigns are Future Shop’s Acts of Green contest and the David Suzuki Foundations Amazing Workplace Race.

“Future Shop and the are leveraging the strengths of our two organizations to offer information to as many Canadians as possible in order to promote environmental awareness and action,” said Todd Empey, VP of Operations, Future Shop. “Solutions to environmental problems will be found only when we start working together to promote change.”

With 10,000 employees at Future Shop and over 200,000 Canadians visiting futureshop.ca each day, the pairing between the two organizations offers the opportunity to reach a broad swath of the Canadian public in an effort to support environmental awareness and behaviour change. The two online campaigns will be aimed at encouraging Canadians to reduce their energy consumption at home through conservation tips and smart purchasing choices, as well as promoting greener workplace practices using online resources and a national workplace competition.

“By making simple changes in their lives, Canadians can help reduce their environmental impact and Future Shop recognizes this,” said Randi Kruse, Manager of Community Building at the David Suzuki Foundation. “Programs such as their Acts of Green contest and the David Suzuki Foundation’s Amazing Workplace Race are meant to engage more and more Canadians in helping protect the planet.”

The David Suzuki Foundation is launched an online competition today aimed at promoting greener workplace behaviours. Participating employees across Canada will be eligible to win prizes donated by Future Shop simply by doing something good for the planet where they work and reporting their behaviours via an innovate online tool developed by the Foundation and Good Energy (www.goodenergy.ca). The competition is supported by David Suzuki Office Essentials: Green Your Workplace toolkit, an interactive educational resource that helps offices save money and the environment. The e-learning module, available through the Foundation’s website at http://www.davidsuzuki.org/what-you-can-do/green-your-workplace/interactive-toolkit/ was a joint project between the David Suzuki Foundation and Canadian technology company MindMuze, who created the program using Shift, an innovative development tool that allows anyone to create eLearning courses quickly and easily.

Future Shop is also doing their part with the launch of the Acts of Green contest, where for every act of green submitted on www.futureshop.ca/greencontest,Future Shop will donate $1 to theDavid Suzuki Foundation with participants eligible to win a $1,000 Future Shop gift card. The contest ends on Earth Day, April 22, 2010.

About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.