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Archive for February, 2009
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How Does Social Media Start-Up AideRSS Thrive In An Economic Downturn?
Posted on February 18, 2009 | No CommentsCarol Leaman, the CEO of AideRSS , the company behind PostRan, and Melanie Baker, Community Manager, shared their start-up success story with an enthusiastic Third Tuesday Toronto crowd. -
PRACTICE CAN MAKE PERFECT (PART 1)
Posted on February 11, 2009 | No CommentsWith the current state of the economy, many people are feeling insecure about their position within their organization. It’s not surprising since you can’t turn on the TV or open a newspaper without being hit with negative news about job losses, unemployment rates rising and companies making major layoffs to cut costs. -
Extreme Group And Country Style Say "It's Going To Be A Good Day" In New Campaign
Posted on February 11, 2009 | No CommentsIt has been a few years since Country Style's major re-brand which included a new logo, revamped menu, launch of their new Bistro Deli locations and now with the help of Extreme Group they have launched a new campaign. -
Advertising Equivalency’s Hangin’ Around Like a Bad Smell
Posted on February 11, 2009 | 1 CommentMuch has been written in recent years of the perils of advertising equivalency so, while one might think that it’s not something we need to revisit, it is. It’s frightening how many folks find their way to my blog—and I suspect any other measurement blogger out there—on a daily basis because they’ve searched for a way to calculate ad value. -
Nutribar Gets A Little Punch With New Campaign Launch
Posted on February 11, 2009 | No CommentsWith some strategy and media relations assistance from Toronto's PUNCH Communications, Stella Pharmaceutical has recently execute the of their newly formulated meal replacement brand, Nutribar. -
Great work, great life spell success in communications consulting
Posted on February 5, 2009 | No CommentsClimbing to the top of the public relations career mountain is an unadulterated rush for some people. It sure feels great to get there, but once at the summit, what’s next? All that cold mountain air, blue sky and long view downward can seem meaningless if the journey to the top was a solo, single-minded effort. -
Anyone In Toronto Interested In Networking With Entrepreneurs, Startups and SMB?
Posted on February 5, 2009 | No CommentsNetworking can be a great way to gain new business, if anyone is interested in shaking a few hands with some Toronto-based entrepreneurs, starts ups and other small medium busienss owners here's an event taking place next Thursday, February 12. -
Should My Company Launch A Blog?
Posted on February 5, 2009 | No CommentsI’ve sharing my thoughts on social media with companies for quite some time and and the best advice I think I could give to a company that is looking to launch a corporate blog is on’t do it. If you have never had a company newsletter, than why you think you will be success with a blog (which is still a form of consistent communication). -
Environics Communications Adds Some New Faces
Posted on February 4, 2009 | No CommentsEnvironics Communications has grown their PR team in Toronto with the addition of three new team members who will join the firm's Corporate and Finance groups. Lisa Mills will work for Environics as a Consultant and is not new to the public relations world having worked for a competitor where she managed day-to-day activities for a North American leader in technology-based products, services and content.
