Archive for February, 2009
Updates from Profectio & PR In Canada
Cision Launches QuickAlert, Television Monitoring Of The Masses
Cision, a firm providing media research, monitoring and analysis services announced this week a new service called QuickAlert. [Read More]
Home Hardware Hits A Grand Slam With Team Canada
Team Canada, Canada’s national baseball team has a new sponsor for their programs and initiatives as Home Hardware Stores Limited inks the deal of the new partnership. [Read More]
The Bold & The Blogging – Pre-Register By March 2 And Save
The number of corporations in Canada who are using Twitter continue to increase month after month, some get it right, and some are still very much in the experimenting stage. Whether you fully understand how to use these tools [Read More]
Measurement Myths, Misconceptions & Misfires
A couple years back I wrote a blog post that may be worth resurrecting. It could almost be the annual affirmation of the PR and communications measurement world. [Read More]
Ian Barr Rides The Rocket XL, Canada's Newest Social Media Agency
Ian Barr has left his old position at Hill & Knowlton to become Managing Director for Rocket XL, a division of Cossette Communications which has been around since 2002 but is now looking to capture new business in Canada. [Read More]
Espresso Hires Two
Now that Espresso CEO, Jacquelyn Corbett Cyr has officially talent the helm at the Toronto based boutique agency she is quickly taking steps to turn the agency into one of Canada’s “must watch” firms in area such as social media movement, integrated campaign, special [Read More]
Communications MECA Selected As Agency Of Record For Care-ring Voice Network
Another win for Carol Levine and her team at Communications MECA as they have recently been chosen as the agency of record for Care-ring Voice Network (CVN). The Care-ring Voice Network (CVN) supports and advocates for the critical needs of individuals who are unpaid and [Read More]
Pilot PMR Picks Up Algonquin Power
Pilot PMR has just been named Agency of Record for Algonquin Power, where will be responsible for development and execution of the US-based water utility's strategy. [Read More]
PRACTICE CAN MAKE PERFECT (PART 2)
I would love to start this week off saying the news has improved and the job market is hot … but I think we have a little longer to wait before we can make those positive claims. [Read More]
Bait and Switch
Like the Wizard of Oz, some agencies do not want to reveal the people behind the curtain when pitching for new business. If you are conducting an agency review, think smart to find the best agency and account team to market your business or organization. [Read More]
