Archive for December, 2008
Updates from Profectio & PR In Canada
Wilcox Group Promotes Two As Senior Consultants
Western Canada's Wilcox Group is getting ready for a busy year and has recently brought on board two of Vancouver's rising stars in the public relations world as Senior Consultants. Yvonne Yuen (or YY, as she is fondly referred to) has [Read More]
It Is Official, Canada In A Recession – CTV's Top Story Of 2008
No big surprised that the current financial problems which have led to what many are saying is the worst recession in history is the number one story of the year on CTV's list. With the recent Federal election here in Canada having the lowest voter turn out, it is actually [Read More]
Call For Speakers – The Bold & Blogging
We issued a call for speakers for our upcoming "The Bold & The Blogging" event on March 24th in Toronto, Canada. The event is part of Profectio's Power Breakfast Series and will share case studies and best practices on how companies have been using "micro-blogging" tools [Read More]
Shake Up At Quebecor World – Four Directors Resign
It seems the trouble that's been brewing over at Quebecor World has resulted in four Directors resigning from the Board of Directors, with Pierre Karl Peladeau, Erik Peladeau (Vice-Chairman of the Board), Jean Neveu and Jean La Couture (Chairman of the Audit Committee) [Read More]
Is The Cost Of Print Killing The Newspaper Business?
Newspapers across the country have been doing their best to cut cost and cut down on redundant offerings, but sometimes it just isn't enough. Unfortunately that is the case for Sun Media as they announced earlier this week cost reductions which will result in the loss of [Read More]
How Do You Measure Influence?
If you've ever met me than you know that I'm not a big fan of "status quo" and when I ventured out to ask "who is the most influential man in social media" and "Who is the most influential woman in social media"I received a lot of back last on Twitter. Without knowing [Read More]
Measurement-by-Tactic vs. Measurement-by-Objective
Research IS measurement. Measurement IS research. The same techniques and tools. The same continuum. Different times, perhaps, but they are co-dependent and co-enablers. Using research in a pre-campaign, formative capacity can puts us in a more measurement-friendly place [Read More]
Are You Going To Advertising Week?
The Institute of Communication Agencies (ICA) will be hosting the first ever Canadian Advertising Week here in Toronto during the week of January 26 to 30, 2009. A number of speakers have already been confirmed (link) as well as key sponsors such as Corus Entertainment, [Read More]
Honesty best policy in seeking the right public relations job
Sandra Upeslacis is the Manager of Talent Retention and Acquisition at NATIONAL Public Relations, Canada’s largest public relations firm with more than 325 employees in nine offices across Canada, in London and New York. www.national.ca. Email, supeslacis@national.ca. [Read More]
Hill & Knowlton Expands Public Affair Practice, Adds Two
Hill & Knowlton has announced two new additions to the public relations Public Affairs team in Senior Counsel roles. Ian Brodie joins the Ottawa team as Senior Counsel and previously served as Chief of Staff to the Prime Minister of Canada from 2006 to 2008. Prior to [Read More]
