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Archive for December, 2008
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Wilcox Group Promotes Two As Senior Consultants
Posted on December 23, 2008 | No CommentsWestern Canada's Wilcox Group is getting ready for a busy year and has recently brought on board two of Vancouver's rising stars in the public relations world as Senior Consultants. Yvonne Yuen (or YY, as she is fondly referred to) has -
It Is Official, Canada In A Recession – CTV's Top Story Of 2008
Posted on December 22, 2008 | No CommentsNo big surprised that the current financial problems which have led to what many are saying is the worst recession in history is the number one story of the year on CTV's list. With the recent Federal election here in Canada having the lowest voter turn out, it is actually a good thing that the #2 story was"Harper minority government and the subsequent proroguing of parliament." -
Call For Speakers – The Bold & Blogging
Posted on December 22, 2008 | No CommentsWe issued a call for speakers for our upcoming "The Bold & The Blogging" event on March 24th in Toronto, Canada. The event is part of Profectio's Power Breakfast Series and will share case studies and best practices on how companies have been using "micro-blogging" tools such as Twitter and Yammer. -
Shake Up At Quebecor World – Four Directors Resign
Posted on December 18, 2008 | No CommentsIt seems the trouble that's been brewing over at Quebecor World has resulted in four Directors resigning from the Board of Directors, with Pierre Karl Peladeau, Erik Peladeau (Vice-Chairman of the Board), Jean Neveu and Jean La Couture (Chairman of the Audit Committee) stepping down. The four also serve as Board of Directors for Quebecor Inc. and Quebecor Media Inc. -
Is The Cost Of Print Killing The Newspaper Business?
Posted on December 18, 2008 | 1 CommentNewspapers across the country have been doing their best to cut cost and cut down on redundant offerings, but sometimes it just isn't enough. Unfortunately that is the case for Sun Media as they announced earlier this week cost reductions which will result in the loss of 600 full-time jobs in Western Canada, Ontario and Quebec. -
How Do You Measure Influence?
Posted on December 17, 2008 | 5 CommentsIf you've ever met me than you know that I'm not a big fan of "status quo" and when I ventured out to ask "who is the most influential man in social media" and "Who is the most influential woman in social media"I received a lot of back last on Twitter. Without knowing exactly what the result of doing this would I decided to proceed and over the last three weeks there have been over 30 women in Canada, over 70 men were nominated and each day more and more people vote for their choice. -
Measurement-by-Tactic vs. Measurement-by-Objective
Posted on December 17, 2008 | 1 CommentResearch IS measurement. Measurement IS research. The same techniques and tools. The same continuum. Different times, perhaps, but they are co-dependent and co-enablers. Using research in a pre-campaign, formative capacity can puts us in a more measurement-friendly place post-campaign. -
Are You Going To Advertising Week?
Posted on December 16, 2008 | No CommentsThe Institute of Communication Agencies (ICA) will be hosting the first ever Canadian Advertising Week here in Toronto during the week of January 26 to 30, 2009. A number of speakers have already been confirmed (link) as well as key sponsors such as Corus Entertainment, CTV, Canwest, CBC and the Toronto Star. -
Honesty best policy in seeking the right public relations job
Posted on December 16, 2008 | No CommentsSandra Upeslacis is the Manager of Talent Retention and Acquisition at NATIONAL Public Relations, Canada’s largest public relations firm with more than 325 employees in nine offices across Canada, in London and New York. www.national.ca. Email, supeslacis@national.ca. -
Hill & Knowlton Expands Public Affair Practice, Adds Two
Posted on December 12, 2008 | No CommentsHill & Knowlton has announced two new additions to the public relations Public Affairs team in Senior Counsel roles. Ian Brodie joins the Ottawa team as Senior Counsel and previously...
